I'm Joakim Sarnelid, an independent consultant working with engineering leaders on AI adoption across the software development lifecycle.
Selecting and rolling out AI tooling at scale, evolving how teams build software day-to-day, and working through the organizational friction that stalls most rollouts. The work joins technical execution, change leadership, and governance into one effort.
For engineering organizations that need experienced senior leadership for a defined period: navigating a specific transition, covering a gap while you recruit, or pressure-testing organizational decisions before committing to them. Engagements in English or Swedish.
Real AI adoption in engineering raises legitimate questions from engineers about craft and how their work is changing. Those questions need honest answers. Without them, rollouts stall quietly once the launch momentum fades.
My approach is practical and people-centric. I work closely with engineers on the ground while pushing leadership to carry real weight behind the change they're sponsoring. Fifteen years of leading engineering organizations through change sits under all of this.
The work lands best when a few things are already true.
Leadership genuinely wants to change how software gets built, beyond deploying new tools.
The engineering organization has moved past the earliest startup stage and faces the kind of complexity that actually needs attention.
There's willingness to measure outcomes that matter in the business, beyond adoption numbers.
Joakim has spent fifteen years leading engineering organizations through growth and change. He led engineering at Videoplaza through its acquisition by Ooyala, scaled engineering at Epidemic Sound for over seven years as VP of Engineering, and now focuses on AI enablement in software engineering after leading Epidemic Sound's AI adoption from the inside.
A first note with your company, the situation you're working through, and rough timing is helpful.